.svg)
.svg)
.svg)
STADIUUM
Sports Media Intelligence Platform
D'Vinci embarked on a comprehensive branding and design (UI & UX) journey for STADIUUM, a unique player in the sports media arena. From intuitive UI/UX designs to poignant copywriting rooted in objective-driven market research, our team showcased proficiency and finesse in creating a platform tailored for intelligence-driven experiences.
The Challenge
In a world dominated by entertainment-centric sports websites, apps, platforms, or opinion machines from sporting personalities/channels - STADIUUM brings an intelligence-driven twist. The primary challenge was to design a platform that could present complex data, news and insights in an accessible manner while making it engaging for a high-intelligence, experienced and discerning end-user.
Laying The Groundwork
Our journey began with understanding STADIUUM's core objectives, business model (all revenue streams) and the unique value they bring to the table. Prior to firesight.ai, our parent company's avant-garde research platform being operational, we spent 10 months delving into the industry, the competition and their positioning, regulatory changes, sociological and generational analysis + advanced audience segmentation, behavioral & psychographic analysis + much more. Firesight.ai now gives us the unique edge, in being able to do this level of research in days not months.
Start of the Journey
At the beginning of our design process were the architectural schematic, inspired sketches. We meticulously crafted these to spotlight Carefoote's core services and visualise the process. These are used throghout the website.
Framing The Platform
Post research, our focus shifted to translating the gathered insights into a functional platform framework. Recognising the sophisticated nature of STADIUUM's user base, our designs sought to maintain simplicity without compromising on industry parlance accuracy.
The process encompassed designing wireframes, selecting appropriate typefaces, creating custom iconography, defining the colour palette, and curating copywriting that resonated with STADIUUM's audience.
Playing the Long Game
The colour palette of blue, red, and white wasn't a mere aesthetic choice. It was a simple, yet strategic decision. In no rush to arrive on a North American sports betting market, they deem entertainment centric and needing to grow out of its current juvenile state, STADIUUM's long-term plan and go-to-market are engineered around the 2026 World Cup and the 2028 Olympics (both taking place in USA).
These colours serve as a subconscious cue, anchoring the brand with a highly patriotic audience. The intricacies of our UX design extended far beyond the initial visual impressions. Delving into the data visualisations, we engineered bespoke graphics that transformed complex data into visually captivating, interactive & immersive visuals.
Visual Storytelling
Our approach to STADIUUM's platform was holistic. Beyond the initial engagement, our designs emphasised the business priority of subscription conversions. We developed vectorial illustrations catering to STADIUUM's target customer segments.
These illustrations were dual-purpose - identifying nad humanising with the core audience through user persona illustrations of the three core target audience subsets (sports bettors, sports fan & indsutry professional). As well as elucidating STADIUUM's unique market positioning through storng visual metaphor driven vectorial illustrations.
Immersive. Interactive. ROI Driven.
Every chart, graph, and data point was intentionally crafted to offer a multi-layered explorative experience. This ensured users didn't just view data, but actively interacted with it, making the process of comprehension immersive and memorable.
Though this process, attention can then be channeled into 1. subscription touch points. 2. betting affiliate marketing touch points. A tactical, ROI-centric SaaS platform construction fused into our UX approach.
Pure art
Digital canvas
First impressions are everything, especially in the digital landscape. D'Vinci recognised this and undertook the ambitious project of creating a landing page that would immediately captivate any visitor.The result was a mesmerizing vectorial illustration, meticulously crafted over 40+ hours, cutting through the complexity it strived to deliver an immediate intimacy to website visitors to what firesight is. visual and text narrative combing powerfully.
This visual masterpiece not only encapsulated the platform’s capabilities but also beckoned users to dive deeper. Paired with this, our team produced succinct, compelling narratives that effortlessly guided users through Firesight's offerings.
The Perfection of effortlessness
D'Vinci prioritised the integration of a voice-activated AI chat into Firesight.ai's platform. This wasn't just an add-on but a core user experience element. Our research dove into the daily rhythms and patterns of the target audience: freelancers, entrepreneurs & independent professionals. When do they typically access the platform? What kind of environment are they in? Are they more likely to type or to speak their queries? Answering these questions allowed us to tailor the voice chat's responsiveness and functionality to fit perfectly within their work habits.
Team
Whilst over 32 seasoned UI and UX minds contributed (from 17 countries), Lindsay and a fearless troupe of Ukrainians worked clean through the Russia/Ukraine conflict (and continue to do so). Such is the D’Vinci dedication and that of our fearless Director Andriy.
More Projects
.svg)
.svg)
.png)
.svg)