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Carefoote Beverage Solutions
Turnkey solutions for the beverage world
D'Vinci collaborated with Carefoote Beverage Solutions, leaders in providing turnkey beverage production fit outs on the North American Market, to undertake a digital brand transformation and website re-development with a simple goal: to ensure their online presence mirrored their offline excellence. We infused our wide-ranging expertise in UI & UX design, graphic design, website development and strategic copywriting to achieve this goal.
The Challenge
While Carefoote Beverage Solutions had etched a niche for their unmatched brewery fit outs, their digital footprint didn't mirror this expertise. Their requirement: a website that stood as a testament to their proficiency, appealed to the target audience, and distinctly positioned them in a competitive market.
Laying The Groundwork
The first phase demanded a thorough market analysis. With our parent company's cutting-edge AI research platform, firesight.ai, we delved deep into the beverage industry, studying the nuances of the competitive landscape, intricacies of the Carefoote Beverage Solutions operations - understanding the strengths and strategies of key competitors. This AI-driven approach streamlined our research, offering insights of unparalleled depth and precision, crucial for sculpting the next stages of web development and design. The blend of advanced AI and human expertise ensured we grasped the very essence of the market and objective setting a robust foundation for our strategy.
Start of the Journey
At the beginning of our design process were the architectural schematic, inspired sketches. We meticulously crafted these to spotlight Carefoote's core services and visualise the process. These are used throghout the website.
Visualise the Process
Central to our design approach for Carefoote was the use of architectural sketches. These were not mere illustrations; but visual narratives. By emphasising Carefoote's core work, these sketches embodied every step of their turnkey solution process.
From inception to the finishing touches of a brewery fit out, potential clients could quckly gauge an in-depth understanding of Carefoote's comprehensive services. This visualisation served as a bridge, connecting Carefoote's tangible offerings with the abstract digital realm, providing a snapshot of their processes & expertise.
We do it better than right the first time.
Post establishing the architectural essence, we transitioned into refining the digital design:
- Design Concepts & Wireframes: Fine-tuned for a seamless user experience, emphasising both aesthetics and functionality to ensure purposeful site interactions.
- Typeface, Iconography & Color Palette: A trustworthy & strong typeface, diverse beverage oriented icons, channeling the craft beer industry at the core of Rob’s business, a color palette embracing the amber hues of beer, complemented by neutral white and black shades.
- Copywriting: Drawing from our market insights and conversations with Rob, we curated compelling narratives, echoing Carefoote's dedication to excellence in the beverage industry.
Collectively, these elements crystallised Carefoote Beverage Solutions' ethos into a dynamic digital experience.
Visual Storytelling
Our approach to STADIUUM's platform was holistic. Beyond the initial engagement, our designs emphasised the business priority of subscription conversions. We developed vectorial illustrations catering to STADIUUM's target customer segments.
These illustrations were dual-purpose - identifying nad humanising with the core audience through user persona illustrations of the three core target audience subsets (sports bettors, sports fan & indsutry professional). As well as elucidating STADIUUM's unique market positioning through storng visual metaphor driven vectorial illustrations.
Immersive. Interactive. ROI Driven.
Every chart, graph, and data point was intentionally crafted to offer a multi-layered explorative experience. This ensured users didn't just view data, but actively interacted with it, making the process of comprehension immersive and memorable.
Though this process, attention can then be channeled into 1. subscription touch points. 2. betting affiliate marketing touch points. A tactical, ROI-centric SaaS platform construction fused into our UX approach.
Pure art
Digital canvas
First impressions are everything, especially in the digital landscape. D'Vinci recognised this and undertook the ambitious project of creating a landing page that would immediately captivate any visitor.The result was a mesmerizing vectorial illustration, meticulously crafted over 40+ hours, cutting through the complexity it strived to deliver an immediate intimacy to website visitors to what firesight is. visual and text narrative combing powerfully.
This visual masterpiece not only encapsulated the platform’s capabilities but also beckoned users to dive deeper. Paired with this, our team produced succinct, compelling narratives that effortlessly guided users through Firesight's offerings.
The Perfection of effortlessness
D'Vinci prioritised the integration of a voice-activated AI chat into Firesight.ai's platform. This wasn't just an add-on but a core user experience element. Our research dove into the daily rhythms and patterns of the target audience: freelancers, entrepreneurs & independent professionals. When do they typically access the platform? What kind of environment are they in? Are they more likely to type or to speak their queries? Answering these questions allowed us to tailor the voice chat's responsiveness and functionality to fit perfectly within their work habits.
Team
D'Vinci rallied a dynamic team for Carefoote's digital transformation. Our UX/UI designers, illustrator, web developer and agency Directors Dan & Lindsay synergised & turned design visions into digital realities.
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